B2B Marketing and Growth Blog
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What’s working for the B2B marketing funnel
Closing deals in B2B marketing today isn’t as simple as guiding prospects through a predictable funnel. Buyers are more independent, conducting their own research long before reaching out to sales. Traditional marketing strategies that once worked, like broad lead generation campaigns, are losing effectiveness. To drive revenue growth, businesses need a smarter, more strategic approach.…
Why Your Marketing Emails Go Unread and How to Fix That
Email marketing remains one of the most effective channels for reaching potential and existing customers. However, if your emails are going unread, you are not alone. According to recent studies, the average email open rate across industries is around 20 percent, which means a significant portion of your audience is not engaging with your messages.…
Why B2B Marketers Must Prioritise Data Quality and AI
Data is the fuel that powers B2B marketing. Without high-quality data, marketing campaigns become inefficient, sales teams waste time on unqualified leads, and customer engagement suffers. At the same time, artificial intelligence (AI) is transforming the way businesses process and leverage data, allowing for smarter decision-making, personalized experiences, and increased efficiency. The Role of Data…
What is B2B content marketing & how I can use along the buyer’s journey
Ever read a competitor’s content and thought, “I wish we published that”? That mix of admiration and frustration? It usually means they provided value that you didn’t. And in B2B content marketing, value is everything. B2B content marketing is the strategic use of content articles, reports, videos, and more to attract, engage, and convert business…
August 2024 core update: What Business Owners Need to Know
The August 2024 Google Core Update is a significant change to how Google ranks websites in its search engine. If you’re a business owner and not deeply familiar with SEO (Search Engine Optimization), here’s what you need to know: What’s happening? Google is making significant changes to how it ranks websites in search results. This…
B2B Email Nurturing: Don’t Follow the Crowd
Working with B2B email nurturing campaigns, I am constantly seeking out innovative and effective ways to help our clients achieve their marketing goals. When it comes to email nurture strategies, it’s easy to get caught up in the dominant narrative – but sometimes, this conventional wisdom can be misleading. Are you convinced that your B2B…
The Easiest Modern Demand Generation Engine for B2B in 2023
It’s no secret that demand generation in the B2B world is constantly evolving. If you’re finding it difficult to stay up to date with all the changes, don’t worry – you’re not alone. Navigating complex channels and keeping track of the latest trends can be a challenge, but I’ve got some solutions for you. In…
The Best to Cost-to-Serve (CTS) for B2B Sales
As a marketing manager, you understand the importance of having a robust CTS strategy in the B2B sales process. Not only does investing in CTS lead to delighted customers who are more likely to return, but it can also contribute to long-term revenue growth. This can include things like phone calls, product demos, and face-to-face…
